New Zealand premium wine sales soar in the UK
25 July, 2014
New Zealand wine has become the number two country of origin in the UK market for wine sold over £7, according to the latest Nielsen data (MAT June 21, 2014).
New Zealand Winegrowers appoints marketing manager
19 December, 2012
New Zealand Winegrowers has announced the appointment of Chris Stroud as its new marketing manager – Europe.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
